Joy was born in Gent, Belgium and raised in Amsterdam, the Netherlands. At the age of 16 Joy moved to America to live with her father and pursue a college education. Joy signed her full ride track scholarship to Wiley college located in Marshall, TX but after her freshman year at Wiley Joy decided to transfer to Edwards Waters College in Jacksonville, FL to be closer to family where she majored in mass communications with an emphasis on PR & Marketing. Joy was very involved in her college years from being Miss International for both her colleges to being head of the international club and even Vice president of her sorority Sigma Gamma Rho Sorority Inc. In 2015 Joy was hired as an Account Manager in Jacksonville, where she met her mentor and now business partner Sir. After months of working together, team work and building a strong business relationship Joy was offered a promotion to relocate with Sir and his team to Pittsburgh as the VP of Operations at Power Business Solutions.